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Why Pricing a Home Is More Strategic Than Most Sellers Realize

Pricing a home isn't about guessing high or low; it's a critical strategic decision built on timing, local competition, presentation, and psychology. Here is a behind-the-scenes look at the dynamic pricing framework we use at Green Buck Real Estate to maximize value Portland sellers.

Why Zillow Estimates Are Often Wrong (And What Actually Determines a Home’s Value)

Automated estimates from sites like Zillow and Redfin are great starting points, but treating them as hard facts can be a costly mistake. Here is exactly why algorithms fail to see your home's true value—and why maximizing your equity will always require a human strategy.